Q CHAPTER 10 PUBLIC OPINION: DIVIDED BY RACE? What Students Should Learn from This Chapter • Develop an understanding of the concept of public opinion. • Examine the concept of political socialization. • Learn the determinants of public opinion and the influence of demographics on public opinion. • Examine how public opinion is measured and problems that can arise in the measurement process. Public Opinion Lecture https://www.youtube.com/watch?v=MidloaFCVxILinks to an external site. Questions to Submit • Outline reference to McClain mcclain5e_lctrppt_POch10.pptx mcclain5e_lctrppt_POch10.pptx mcclain5e_lctrppt_POch10.pptxDownload mcclain5e_lctrppt_POch10.pptx • Learning Objective 10.1: Gain a historical view of public opinion in the United States from its founding to the present. 1. What is public opinion? Why does it matter in the context of politics?. • Learning Objective 10.2: Understand the meaning of political culture and the influence that various aspects of socialization have on the formation of opinions. 2. Define political culture. In what ways does political culture influence public opinion and why is this the case? 3. Define political socialization. What is one source of political socialization and when does political socialization end? 4. Which (3) of the following do you see most important in how people express their political ideas and opinions? examples, Voting, writing letters or e-mail to elected officials and newspapers, participating in demonstrations, and taking online polls. 5. What is the relationship between experiences and the development of public opinion? • Learning Objective 10.3: Understand the various ways in which people express their political opinions and recognize the positive and negative aspects of these. 6. Discuss the problem with assuming that crowds or online “mobs” are representative of public opinion. How can public opinion be more accurately measured? • Learning Objective 10.5: Understand how a sample is selected and when and how data are gathered, realize the importance of the wording of sample questions, and accommodate for errors in probability sampling. Prediction By The Numbers | #Nova Links to an external site. #PBS Links to an external site. #NumbersScience Links to an external site. #NumbersMystery Links to an external site. #CosmicScienceLinks to an external site. https://www.youtube.com/watch?v=9OIel5NUG7QLinks to an external site. 7. Identify and define the two different types of sampling used in survey research. 8. Why would when a question is asked in a survey matter? 9. Why is question-wording in polling important? • Learning Objective 10.6: Understand the influence of race and gender on public opinion and recognize the demographic factors such as education, location, and religion that also play a role. 10. How does the gender gap play into presidential politics? 11. List and describe three factors that have an effect on public opinion 12. What is partisan identification? News Media https://www.youtube.com/watch?v=zaYnoc_cGoALinks to an external site. 13. How does the media influence public opinion? Learning Objective 10.8: Recognize the importance of public opinion in U.S. politics and its effect to shift and shape political power and outcomes. 14. What is the role public opinion plays in a representative democracy?